Why Your Backups Suck: Data Loss and Ransomware Nightmares Revealed
Backup-related issues are the leading cause of data loss, according to Zerto’s new research. Despite this, backup and recovery have become the top IT software investment priority for 2024.

Hot Take:
Looks like companies are treating their data like a piñata at a kid’s birthday party – they keep hitting it, but they’re not getting the candy. Time to rethink those backup strategies, folks!
Key Points:
- Backup-related issues cause 32% of data loss worldwide.
- Companies face an average of 4.2 data disruptions annually.
- 48% of organizations paid a ransom despite having backups.
- Only 20% of those paying a ransom fully recovered their data.
- Continuous Data Protection (CDP) and a suite of recovery tools are recommended.
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