US Cyber Trust Mark: Spotting Spy-Free Smart Devices Just Got Easier!
The US Cyber Trust Mark program, launched by the White House, aims to boost consumer confidence in IoT devices by ensuring they’re not digital spies. With a focus on smart home gadgets, this labeling initiative provides extra incentive for manufacturers to prioritize cybersecurity, much like EnergyStar did for energy efficiency.

Hot Take:
Finally, the White House dishes out a cybersecurity label so we can tell if our smart fridge is plotting world domination or just keeping our leftovers cool. Move over, EnergyStar – there’s a new sheriff in town, and this one cares about more than just your electricity bill!
Key Points:
- White House introduces a voluntary cybersecurity labeling program for IoT devices.
- Program administered by the FCC and 11 companies, with UL Solutions as the lead.
- Products meeting NIST-defined criteria get a US Cyber Trust Mark and QR code.
- Retail giants like Best Buy and Amazon will promote the labeled products.
- Program inspired by 2021 executive order following cyber attacks.
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