Target’s Egg-cellent Price Mystery: How Algorithms Crack Your Wallet
Target’s prices are cracking up! The cost of eggs and toilet paper varies based on your location, thanks to algorithmic pricing. In New York, a new law demands transparency about how personal data sets these prices. So, next time your wallet feels lighter, you might have your zip code to thank.
Hot Take:
In the dystopian world of algorithmic pricing, it seems that not even your eggs are safe from Big Data’s prying eyes. As if deciding between cage-free and organic wasn’t hard enough, now your location and personal data are cracking the prices. So, next time you find yourself buying a carton of eggs, remember that the price might just depend on whether you live in a fancy zip code or down the road from a Target store. It turns out, the yolk’s on us!
Key Points:
– A New York State law requires businesses to disclose when prices are algorithmically set using personal data.
– Target’s egg pricing varies by location, with prices higher in upscale areas.
– The law mandates disclosures to be “clear and conspicuous,” but Target’s is somewhat hidden.
– Location-based pricing is not new; other retailers like Staples have done it too.
– There’s growing regulatory interest in AI and algorithmic pricing with numerous bills introduced across the U.S.