Spam Slam: UK Firm Fined £90k for Ignoring ‘Do Not Call’ List
AFK Letters Co Ltd has been fined £90k for bombarding Brits with marketing calls despite them being on the “Do Not Call” list. Their excuse? Consent records vanished faster than socks in a dryer. The UK’s data watchdog wasn’t amused, reminding companies that “no” means “no”—even when it comes to phone calls.
Hot Take:
Looks like AFK Letters Co Ltd is getting schooled on the ABCs of consent. It seems they skipped the class on “What Not to Do in Marketing” and went straight for the “Call Everyone, Who Cares About Consent?” elective. Now, they’re in detention with a £90k fine that should teach them to mind their manners and the law. And, as if to add insult to injury, their website has ghosted the internet, leaving only a GoDaddy page—suggesting their marketing strategy might need a complete overhaul. Maybe they should try sending out apology letters next time, carefully crafted, of course, with consent!
Key Points:
– AFK Letters Co Ltd has been fined £90k for making 95,000 unsolicited marketing calls.
– The calls violated the UK’s Privacy and Electronic Communications Regulations (PECR).
– AFK sourced data improperly from their website and a third-party without valid consent.
– AFK’s privacy policy failed to disclose phone contact, only mentioning emails.
– The company’s website is currently down, hinting at further troubles.