“Shell Games: Oil Giant’s Misfire Attempt to Fuel Fortnight Fun”
“Shell’s Ultimate Road Trips Campaign is like a vegetarian being pitched a new type of meat as a veggie. Venturing into Fortnite, Shell is pushing premium-grade gasoline to the young, ignoring their climate concerns. It’s a questionable strategy, akin to selling rapidly melting ice to an Eskimo or sunblock to a vampire!”

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