Romance Baiting: Interpol’s Fight Against Heartbreak and Cybercrime
Interpol’s “Think Twice” campaign urges us to swap “pig butchering” for “romance-baiting” when discussing cybercrimes. This more sensitive terminology aims to encourage victims to report these scams without fear of being labeled livestock. Let’s leave the butchering to the professionals—like your local deli—while we tackle cybercrime with compassion.

Hot Take:
When your cybercrime sounds like a barbecue special, it’s time to rebrand. Interpol is here to remind us that while pigs might not fly, they sure do get scammed—so let’s show a little empathy, folks. “Romance baiting” might not have the same sizzle, but at least it won’t leave victims feeling like they’re stuck in a George Orwell novel.
Key Points:
- Interpol advocates for replacing the term “pig butchering” with “romance baiting” to reduce stigma for scam victims.
- The scam involves building fake romantic relationships to exploit victims financially.
- Victims of these scams feel embarrassed and are less likely to report due to the derogatory language.
- These scams are operated by international cybercrime syndicates, causing billions in losses.
- Interpol’s “Think Twice” campaign aims to support victims and encourage reporting.
Already a member? Log in here