Reddit’s Rough Ride: Google E-A-T Update Torpedoes Traffic & Revenue
Google’s 2025 algorithm changes have hit Reddit hard, slashing its organic traffic. While core users remain active, the loss of search-driven visitors impacts Reddit’s reach and revenue. As Google prioritizes Expertise, Authoritativeness, and Trustworthiness (E-A-T), community-driven content struggles, forcing Reddit to rethink strategies or risk fading into digital obscurity.
Hot Take:
Reddit’s been hit by Google’s algorithmic wrecking ball! Turns out, all the upvotes in the world can’t save your karma when Google decides it’s time for a makeover. Now Reddit has to figure out how to be ‘Expert’ enough to get back into Google’s good graces or risk turning into the internet’s best-kept secret.
Key Points:
- Google’s 2025 algorithm changes have significantly reduced Reddit’s organic search traffic.
- Reddit’s core user engagement remains stable, but external reach is shrinking.
- The decline in search-driven visits is affecting Reddit’s advertising revenue.
- Google’s E-A-T standards prioritize content from recognized experts and institutions.
- Reddit and other UGC platforms must adapt to maintain search visibility.
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