Meta’s Pay-or-Consent Drama: EU Consumers Unimpressed by “Cosmetic” Changes
Meta’s pay-or-consent model is raising eyebrows in the EU again, with concerns that consumers are being nudged into choosing Meta’s preferred options. The European Consumer Organisation calls the changes “cosmetic,” while Meta insists they’re going above and beyond EU law. It’s a classic case of “he said, BEUC said.”

Hot Take:
Meta’s latest “pay-or-consent” policy is like being asked to choose between a rock and a hard place, except one costs money and the other costs your privacy. It’s a classic case of, “Heads, I win; tails, you lose.” The only thing missing is a pop-up ad asking if you’d prefer to be tracked in dark mode or light mode.
Key Points:
- The European Consumer Organisation (BEUC) claims Meta’s pay-or-consent model might violate EU laws.
- Meta’s changes to the policy are called “cosmetic” by BEUC.
- Meta reduced the price of its no-ads subscription by 40% but still faces criticism.
- BEUC insists Meta’s policy doesn’t offer users a fair choice.
- Meta disagrees with BEUC’s interpretation, claiming compliance with EU law.
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