Lithuanian Ad-Tech Company Eskimi Caught in Global Military Data Scandal
A Lithuanian ad-tech company, Eskimi, was found to be the source of sensitive location data on U.S. military personnel, sold by Florida-based data broker Datastream Group. This revelation highlights the alarming global risk of the location data industry, where even unknown firms can compromise national security.

Hot Take:
Who knew that an obscure Lithuanian company could stir up such an international espionage scandal? Forget James Bond, it’s time to focus on the real undercover operatives: ad-tech companies! Get ready to say “I spy with my little app” as we delve into the tangled web of location data murkier than a swamp’s bottom.
Key Points:
- Lithuanian ad-tech company Eskimi was identified as the source of sensitive location data sold by Florida-based Datastream Group.
- The data tracked US military and intelligence personnel overseas, sparking concerns over national security.
- Datastream claims the data was lawfully sourced, while Eskimi denies having any relationship with Datastream.
- The Department of Defense and US Senator Ron Wyden’s office are investigating the potential risks and breaches.
- If found in violation of GDPR, Eskimi could face fines up to €20 million.
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