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In a twist, Amazon has gone from tech titan to humanitarian hero amid the Israel crisis. CEO Andy Jassy swapped Alexa antics for serious support, using Amazon’s disaster-response machinery and a new donation platform. With a Tel Aviv office, Amazon’s support for Israel is more than just PR—it’s personal. Who knew Prime was also about peacekeeping?

Hot Take:
When tech meets terror – that's a crossover we didn't see coming. Amazon CEO, Andy Jassy, took a break from annoying Alexa with silly questions to weigh in on the shocking attacks in Israel. Despite being in the business of online retail and cloud computing, Amazon's humanitarian side has stepped up in the crisis, making it clear that they're not just about two-day shipping and Prime Video.
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