Identity Crisis: AI & Zero Trust Fumble in Cybersecurity’s New Age
Identity-based attacks are the rock stars of cybersecurity concerns for 2025, according to Keeper Security’s survey. With AI threats on the rise and zero trust implementation lagging, professionals feel like they’re battling a cyber Hydra with a toothpick. Only 12% are fully ready for AI-enhanced attacks. Guess it’s time to upgrade those toothpicks!

Hot Take:
Identity theft is so 1990s – welcome to the era of identity-based cyberattacks where your credentials are the new black! Organisations are now hosting a cybersecurity fashion show, and AI is strutting down the runway with zero-trust frameworks desperately trying to keep up. Who knew cybersecurity could be this stylishly terrifying?
Key Points:
- Identity-based attacks, like phishing and credential stuffing, are the top cybersecurity concern for 2025.
- Many organisations struggle with zero-trust implementation, leading to vulnerabilities.
- AI is both a threat and a potential solution in identity validation and authentication.
- Common PAM failures include lack of MFA, excessive permissions, and poor visibility.
- Cybersecurity pros take a realistic view on AI threats, though end-user awareness is lacking.
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