Hasbro CEO’s AI Enthusiasm Backfires Amid Wizards of the Coast Controversies
Hasbro CEO Chris Cocks revealed plans to integrate AI significantly in game development for Dungeons & Dragons and Magic: The Gathering. Despite a recent ban on AI-generated art by its subsidiary, Wizards of the Coast, Hasbro is pushing forward with AI, aiming to streamline production costs and enhance gameplay experiences.

Hot Take:
Forget dragons and wizards—Hasbro’s real adventure is navigating the treacherous dungeons of AI hypocrisy!
Key Points:
- Hasbro’s CEO, Chris Cocks, announced the company’s plans to build and use bespoke AI systems in game development.
- AI is already being used in developing games like “Dungeons & Dragons” and “Magic: The Gathering.”
- Cocks emphasized AI’s role in both internal processes and gameplay elements.
- Despite a recent ban, Wizards of the Coast (WOTC) admitted to using AI-generated content for marketing.
- The company is grappling with mixed messaging and public scrutiny over its AI policies.
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