Grinch Bots Are Stealing Christmas: How Retailers Can Save the Day!
Malicious bots are playing the role of AI-powered Grinch bots, ruining Christmas by scalping online gifts. Nearly 71% of UK consumers feel the pinch, with items selling out instantly and prices skyrocketing. Retailers are urged to fight back against these bots before more holiday cheer is stolen.
Hot Take:
It seems not even Santa is safe from the Grinch’s new tech-savvy cousins—AI-powered bots! These sneaky digital grinches are turning Christmas shopping into a high-stakes game of whack-a-mole, leaving parents and kids out of pocket and retailers scratching their heads. Who knew Christmas cheer could be botted away?
Key Points:
- 71% of UK consumers believe bots are ruining Christmas shopping by snapping up hot-ticket items.
- 19% of consumers end up buying more expensive alternatives due to bots.
- 10% purchase from secondary marketplaces at inflated prices.
- Resale site prices can skyrocket by 105% during the holidays.
- Imperva suggests retailers take specific actions to combat bot scalping.
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