Google’s Fingerprinting Flip-Flop: The UK’s ICO Isn’t Having It!
Google’s new fingerprinting plan has the ICO fuming, claiming it reduces user choice and privacy. Despite Google’s past pledge against such practices, it’s now allowing partners to use device data signals for ad targeting. The ICO says, “Not so fast,” promising to hold businesses accountable for any privacy breaches.
Hot Take:
Google’s decision to let companies play Sherlock Holmes with our digital fingerprints is like announcing you’re opening a candy store for dentists. Meanwhile, the ICO is not amused and is ready to play the role of the party pooper, ensuring that Google doesn’t get away with their “finger-lickin'” good strategy!
Key Points:
- Google plans to allow “fingerprinting” for its business customers starting next year.
- The UK’s ICO is not thrilled and vows to keep businesses accountable.
- Fingerprinting builds user profiles from device data, bypassing traditional cookies.
- Google is in discussions with the ICO but insists user privacy will remain protected.
- Google’s stance on third-party cookies has flip-flopped this year.
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