Google’s Cookie Crumble: Chrome Ditches Standalone Prompt in Privacy Tussle
Google decides to keep third-party cookie choices in Chrome’s settings and won’t introduce a standalone prompt. As part of its Privacy Sandbox initiative, Google will enhance tracking protections in Incognito mode and plans a new IP Protection feature by 2025. Meanwhile, regulatory scrutiny looms as Google juggles its multiple roles.
Hot Take:
Google’s not-so-new announcement about third-party cookies in Chrome is like that friend who keeps promising to change but never really does. They’re finally admitting that the road to cookie independence is paved with good intentions but littered with confusing choices and mixed signals. It’s like a soap opera where the cookies are the drama queens!
Key Points:
- Google has decided not to implement a standalone prompt for third-party cookies in Chrome.
- A new IP Protection feature will be introduced in Incognito mode in 2025 to enhance privacy.
- Feedback from various stakeholders influenced Google’s decision to retain third-party cookies.
- Google faces regulatory challenges and scrutiny over its dominance in search and advertising.
- Apple Safari and Mozilla Firefox have blocked third-party cookies since 2020, while Google continues to navigate its business interests.
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