Google’s AI Ads: “Helpful” or Just Another Distraction?
Google AI mode and AI Overviews now feature ads that Google hilariously insists are “helpful.” According to the search giant, these ads offer users the chance to “take the next step at the exact moment they need them,” because nothing screams urgency like an ad in the middle of an AI-generated overview.

Hot Take:
Google’s new mantra: “Ads, ads everywhere, but not a click to think.” Apparently, the future of AI involves more advertisements than a late-night infomercial. Who knew the AI revolution would be sponsored by the same folks who brought you pop-up ads and jingles?
Key Points:
- Google has introduced ads in AI mode and AI Overviews in the US.
- These ads are designed to create new “opportunities for customers.”
- Ads appear below AI Overviews, followed by traditional blue links.
- Google claims users find these ads helpful, though the data remains undisclosed.
- Google’s advertising revenue is on the rise, with $72.5 billion reported last quarter.
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