FTC vs. Sendit: Teen App’s Data Debacle and Deceptive Dues Drama!
The FTC is taking legal action against Sendit’s operator, accusing it of illegally collecting data from kids and duping users with shady subscription tactics. Allegations include sharing fake messages and surprise charges for a so-called “Diamond Membership.” It’s a digital drama worthy of its own reality show, but now it’s in the courtroom!
Hot Take:
Looks like Sendit is sending it straight to the courtroom! Who knew that collecting data from underage users and tricking them into buying fake subscriptions wasn’t the best business strategy? Perhaps the CEO of Iconic Hearts Holdings, Hunter Rice, should’ve opted for a less scandalous approach, like selling ice to Eskimos or sand to beachgoers.
Key Points:
- The FTC is suing Sendit’s company, Iconic Hearts Holdings Inc., and its CEO for unlawful data collection and deceptive practices.
- Sendit allegedly violated COPPA by collecting personal data from users under 13 without parental consent.
- The app is accused of generating fake, provocative anonymous messages and misleading users about message origins.
- Sendit allegedly misled users into purchasing a premium membership with false promises about revealing sender identities.
- The FTC’s lawsuit includes claims of violating the FTC Act and ROSCA, with the case now referred to the Department of Justice.
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