FTC Takes on Data Brokers: Privacy Invasion or Necessary Crackdown?
The FTC is cracking down on data brokers Gravy Analytics and Mobilewalla for selling sensitive location data. Accused of tracking Americans near churches, military bases, and more, the companies allegedly sold this information for advertising, political, and governmental use, including immigration enforcement. The FTC’s actions mark a significant step in privacy protection.
Hot Take:
The FTC is serving up a privacy platter, and data brokers might just find it hard to swallow. When your business model involves tracking people to their church pews and military bases, it’s only a matter of time before you’re invited to the regulatory dance. Time to stop tracking and start deleting, folks!
Key Points:
- The FTC is targeting data brokers Mobilewalla and Gravy Analytics for unlawfully selling sensitive location data.
- Mobilewalla allegedly tracked protestors’ racial identities through their location data.
- Gravy Analytics reportedly sold location data to government agencies, including the FBI.
- Both companies are now barred from collecting and must delete sensitive location data.
- FTC proposes new rules to protect sensitive locations like military bases from data tracking.
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