FTC Puts the Brakes on Data Brokers: No More Selling Your Church and School Visits!
The FTC has put its foot down, banning Mobilewalla and Gravy Analytics from hawking Americans’ location data linked to sensitive spots. Turns out, these data brokers were tracking more than just your obsession with the local taco truck. Looks like it’s back to the drawing board for Mobilewalla and Gravy Analytics!
Hot Take:
It seems like the FTC has finally put on its superhero cape, swooping in to save the day by banning these data-snooping villains from selling your location data. Who knew that your trips to church and the local donut shop were such hot commodities? Now, Gravy Analytics and Mobilewalla can take a breather from playing Big Brother and focus on something less creepy, like knitting or learning the ukulele.
Key Points:
- FTC bans Mobilewalla and Gravy Analytics from selling location data tied to sensitive locations.
- The companies unlawfully collected and sold data linked to visits to places like churches and healthcare facilities.
- Gravy Analytics provided tools to government agencies for tracking and identifying individuals based on location data.
- Mobilewalla collected over 2 billion unique advertising identifiers between 2018 and 2020.
- The FTC mandates both companies to erase all historical location data.
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