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Flock Safety’s Legal Eagle Flop: When Trademark Bullying Gets Clipped!
Flock Safety’s license plate readers have become the Big Brother of the bird world—capturing data like an overzealous ornithologist. When DeFlock.me mapped their locations, Flock cried foul. But the EFF swooped in, defending the activist’s right to ruffle feathers. Flock’s cease-and-desist is just another attempt to rule the roost.

Hot Take:
Oh, the irony! Flock Safety’s attempt to clip the wings of a privacy activist’s website with a cease-and-desist letter has only served to ruffle more feathers. It seems their avian-themed license plate readers have found themselves the subject of a different kind of birdwatching, and they’re not exactly thrilled about it. But hey, if you can’t take the heat, maybe it’s time to fly south for the winter!
Key Points:
- Flock Safety’s automated license plate readers (ALPRs) are widely used by law enforcement across the U.S.
- A privacy activist, Will Freeman, created DeFlock.me to map the locations of these devices.
- Flock Safety issued a cease-and-desist letter, claiming trademark dilution.
- The Electronic Frontier Foundation (EFF) defended Freeman’s First Amendment rights.
- DeFlock.me aims to raise awareness about ALPR technology’s privacy concerns.