Finfluencers and Financial Fiascos: How Social Media Advice is Costing Young Brits Big Bucks!
UK high street bank TSB warns that young people are losing money by following “finfluencers” on social media. Over half of those who acted on this unregulated advice lost money, prompting calls for social media platforms to take responsibility. Fraud is booming while trustworthy financial advice remains elusive amidst influencer hype.

Hot Take:
Who knew that the road to financial ruin was paved with TikTok dances and Instagram filters? Turns out, finfluencers are the new pied pipers, leading the youth straight into the financial abyss. Remember kids, if someone on social media tells you they have the secret to wealth, it probably involves you giving them your money! And in this virtual Wild West, it seems like the sheriffs are just now realizing the bandits don’t wear black hats but boast blue checkmarks.
Key Points:
- A shocking number of young people trust financial advice from social media “finfluencers.”
- Over half of those acting on this advice ended up losing money.
- The UK’s Financial Conduct Authority is cracking down on these finfluencers.
- Social media platforms are being called out for profiting from fraudulent content.
- There’s a call for more regulation and education to protect consumers from online scams.