Facial Recognition Fiasco: CBP’s Quest for 100% Accuracy Hits Roadblocks
United States Customs and Border Protection wants tech companies to pitch a real-time facial recognition tool for border crossings, aiming to capture every passenger’s photo, even those hiding in back seats. Current systems only get it right 76% of the time, leaving room for improvement—or potential comedy gold at the border.

Hot Take:
Move aside, paparazzi—CBP’s got the border’s hottest new photo op! Forget about ducking out of family photos in the back seat; the U.S. Customs and Border Protection wants to make sure you and your “road trip hair” are front and center in their new facial recognition endeavor. This isn’t your regular car selfie, folks. It’s a high-tech game of “Guess Who?” with a mission to capture every border crosser’s best angle (or at least their face). But with error rates that could make even a 90s dial-up connection look reliable, CBP might just be asking tech companies for a little too much too soon. Will they get the perfect shot or end up with a photo album full of photobombs and blurry faces? Stay tuned!
Key Points:
- CBP is seeking tech company pitches for real-time facial recognition of all vehicle passengers at border crossings.
- The current system struggles to capture images of passengers in multi-row vehicles, achieving only a 76% capture rate.
- The existing facial recognition tool is already active in air, sea, and pedestrian environments but needs improvement for land vehicles.
- Concerns exist about error rates and potential racial and gender disparities in the system.
- CBP’s surveillance initiatives are consistent across administrations, despite varying political rhetoric.