Disney’s $10 Million Oopsie: Mislabeling Kids’ Videos and Collecting Data!
Disney’s $10 million lesson: tagging videos correctly isn’t child’s play. The entertainment giant’s alleged misstep in labeling YouTube content as “Not Made for Kids” let them collect personal data from under-13s without parental consent. Now, they must ensure Mickey and friends’ adventures are properly tagged to avoid future data breaches.
Hot Take:
Disney, the land of magic, pixie dust, and apparently, a touch of oversight in labeling! Who knew Mickey Mouse was moonlighting as a data broker? While Disney’s fairy tales enchant kids, their YouTube labeling skills seem more suited to a horror story. But hey, even the best of us can mix up MFK and NMFK – just don’t ask what happens when you mix up a Dole Whip with a churro!
Key Points:
- Disney is settling a $10 million claim with the FTC for mislabeling videos on YouTube as “Not Made for Kids.”
- This mislabeling allowed the collection of children’s personal information, violating COPPA rules.
- Disney was alerted by YouTube in 2020 about the labeling switch for over 300 videos.
- The settlement includes a requirement for Disney to notify parents before collecting kids’ data.
- The FTC has highlighted broader issues of data surveillance by video streaming and social media companies.
Already a member? Log in here