Digital Ad Apocalypse: How Regulation Will Tame the $700 Billion Wild West
Digital advertising, a $700 billion industry, is the Wild West of the internet. Brands often don’t know where their ads end up—sometimes on unsavory sites. But fear not! In 2025, regulations will finally corral these rogue ads, ensuring brands can check ad data and get refunds for fraudulent placements.
Hot Take:
Digital advertising: the wild west of the internet, where your brand could be unknowingly funding a conspiracy theory or a cat meme empire. Finally, lawmakers are saddling up to bring some order to this chaos, but until then, ad tech is like a box of chocolates—you never know what you’re gonna get.
Key Points:
- Digital advertising is a $700 billion industry with minimal regulation.
- Google’s ad placement can result in ads appearing on undesirable websites.
- New regulations are being developed globally to address ad tech issues.
- Legislation in Canada and the US is aiming to increase transparency and accountability.
- The unregulated ad landscape threatens both brands and democracy.
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