Deepfake Dilemmas and AI Security: The 2024 Startup Scramble
In 2024, early growth startups found capital elusive, but venture capitalists eagerly invested in data and AI security. It was the year of deepfake awareness, marked by a failed deepfake attack on Wiz. The startup world believed it was time to rebuild cybersecurity for data in motion, with data security intersecting application security.

Hot Take:
2024: The year when AI security became hotter than my laptop when I have 50 tabs open. Startups are on a mission to outsmart deepfakes and data leaks while venture capitalists continue to throw money at anything that promises to be smarter than a fifth-grader. It’s a digital wild west, and everyone’s got a stake in the game!
Key Points:
- 2024 was a challenging year for startups to secure capital, yet investments in AI and data security thrived.
- Deepfake technology posed significant threats, including a $25 million scam involving a fake CFO.
- Startups and governments focused on countering disinformation and narrative attacks.
- Data in motion and application data flows were significant focuses in cybersecurity innovations.
- Fully homomorphic encryption remains a complex but promising area in data security.
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