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Deepfake Dilemma: Global Fraud Calls Soar as AI Scams Fool Millions
In 2024’s final quarter, over one billion fraudulent calls left global consumers questioning if they had accidentally joined a deepfake drama club. Deepfake calls duped 45% of Americans and 40% of Brits, proving that voice-based fraud is more convincing than your Aunt Linda’s karaoke rendition of “Bohemian Rhapsody”.

Hot Take:
Guess what? The future is here, and it’s calling you about your car’s extended warranty! If you thought robo-calls were bad, deepfake calls are like robo-calls on steroids. In a world where AI can mimic your favorite celebrity’s voice, it’s no wonder people are losing more than just their time to these scams. So buckle up, because deepfakes are out to prove that the phone can indeed be mightier than the sword.
Key Points:
- Over a billion fraudulent calls were reported globally in Q4 2024, with deepfake calls on the rise.
- 40% of Brits and 45% of Americans exposed to deepfake calls fell for them.
- Voice-based fraud costs are hefty: $539 in the US and £595 ($751) in the UK.
- Spam call frequency varies by country, with Brazil and Chile leading at 28 per person per month.
- Common deepfake call topics include banking, insurance, holiday bookings, and delivery services.