Data Brokers Dodging State Laws: The Great Registration Escape!
Data brokers are playing hide-and-seek with state consumer laws. Hundreds haven’t registered, despite new transparency laws. California, Texas, Oregon, and Vermont are onto them. The Privacy Rights Clearinghouse and EFF reveal the gaps, urging more investigation. Consumers deserve protection, but for now, it’s like trying to find Waldo without his stripes.

Hot Take:
Looks like we’re playing a game of hide and seek with data brokers, and unfortunately, most of them are winning! With states stepping up their privacy game, you’d think these brokers would be lining up to register faster than you can say “data breach,” but alas, hundreds seem to be hiding under the radar, sipping piña coladas, and enjoying the sun in Unregistered Land. Time for a crackdown, Sherlock Holmes style!
Key Points:
- Hundreds of data brokers are not registered with state consumer protection agencies despite new transparency laws.
- California, Texas, Oregon, and Vermont have data broker registration laws, but many brokers are selectively registering.
- PRC and EFF urge state agencies to investigate these registration gaps.
- The lack of registration threatens consumer data deletion mechanisms like California’s Delete Act.
- Federal legislation on data broker transparency and consumer rights is recommended.