Data Brokers’ Disappearing Act: The Vanishing Opt-Out Links in California!

Good luck finding those data brokers who are supposed to delete your info! In California, they’re legally required to help you erase your data, but some are playing hide-and-seek with their instructions. Thanks to sneaky coding, you’ll need a treasure map to locate those deletion pages on Google. Happy hunting!

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Hot Take:

In the world of data brokers, finding your way to delete your personal information is like playing hide and seek with a ghost! Thanks to some sneaky coding tricks, it seems like some brokers are more committed to playing hard to get than actually letting you opt-out. It’s almost like they think your data is the final rose on The Bachelor!

Key Points:

  • Data brokers are required by California law to provide ways for consumers to request data deletion.
  • Some brokers hide these instructions from search engines using clever coding tricks.
  • The California Consumer Privacy Act mandates brokers to allow data removal requests.
  • Several companies removed the code after being contacted by investigative journalists.
  • The upcoming Delete Act will simplify opting out by creating a single request platform.

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