Data Broker Shenanigans: How Companies Are Playing Hide and Seek with Your Privacy Rights
Maggie Hassan is challenging data brokers over hidden opt-out tools, likening the process to navigating a maze with a blindfold. While data brokers play hide-and-seek with privacy, consumers are left stalking the web for those elusive opt-out buttons. Looks like this game of data dodgeball just got a referee!

Hot Take:
In the latest episode of “Data Brokers Gone Wild,” Senator Maggie Hassan is on a mission to clean up the hidden opt-out debacle. It’s like trying to find Waldo in a sea of dark patterns and pop-ups. But really, who knew deleting your information could turn into a quest worthy of Indiana Jones? Grab your hats and whips, folks, it’s gonna be a bumpy ride through the labyrinth of online privacy rights!
Key Points:
- Senator Hassan is pressing data brokers to explain why opt-out information is hidden from search results.
- California law mandates an accessible way for consumers to delete personal data.
- The investigation revealed firms using clever tactics to obscure opt-out tools.
- The data brokering industry is a multibillion-dollar business dealing in personal data.
- Opting out remains a burdensome task, particularly for vulnerable groups like survivors of domestic violence.
Already a member? Log in here