Cybersecurity Reseller Revolution: Bridging Skills Gaps & Boosting Vendor Reach
The channel is revolutionizing cybersecurity with a marketplace offering buyers access to diverse vendors and cutting-edge technology. CISOs benefit from bundled services, better rates, and reduced vendor lock-in. Meanwhile, smaller businesses gain from increased security spending, all while vendors enjoy rapid market access. It’s a win-win in the cybersecurity reseller marketplace!
Hot Take:
Move over, Silicon Valley – there’s a new tech hub in town, and it’s called the Channel! With more twists than a thriller novel, the cybersecurity reseller market is becoming the ultimate playground for vendors and buyers alike. Who knew that cybersecurity shopping could be as exciting as a Black Friday sale at a tech store?
Key Points:
- The cybersecurity reseller market is booming, helping both vendors enter new markets and businesses fill skill gaps.
- The channel accounts for 91% of the global $21 billion cybersecurity market spend.
- Infosecurity Europe introduced a dedicated Channel Zone to highlight the reseller market.
- Resellers offer value-added services, making them appealing to businesses with limited security expertise.
- Channel partnerships can help prevent dreaded vendor “lock-in” and promote faster deployment of security solutions.
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