Cyber Trust Mark: The White House’s New Shield for Smart Home Security!
The White House introduces the Cyber Trust Mark, a cybersecurity label for IoT devices, promising a safer digital future. Think Energy Star, but for your smart fridge. Major players like Amazon and Best Buy join the mission, and by 2025, we might all be asking, “Is your toaster cyber-certified?”

Hot Take:
Forget “Energy Star,” meet “Cyber Star”! Soon, your toaster will be more cyber-savvy than your college roommate! And if you ever wondered what would happen if your coffee maker got a security clearance, well, wonder no more. The White House just made IoT devices the secret agents of your household – with their very own Cyber Trust Mark, ready to keep your Wi-Fi fridge safe from the sinister clutches of cyber villains.
Key Points:
- The White House has launched a Cyber Trust Mark for IoT devices, similar to the Energy Star label for energy efficiency.
- Developed with the National Institute of Standards and Technology and the Federal Communications Commission.
- UL Solutions appointed as lead administrator, with ten other firms joining as deputy administrators.
- Amazon and Best Buy will help educate consumers about the new labels.
- Federal government must procure devices with the Cyber Trust Mark by 2027.
Already a member? Log in here