Cyber Trust Mark: The Smart Shopper’s Shield Against Hackers
The U.S. Cyber Trust Mark is here to save your smart home from becoming a dumb security risk. With a new label for devices, you can finally tell if your internet-connected gadgets are safer than your password ‘12345.’ Look for the Cyber Trust Mark and stop hackers from making themselves too at home.

Hot Take:
Finally, a label that screams, “I’m not a security disaster waiting to happen!” to all your smart devices. Move over, EnergyStar, because Cyber Trust Mark is here to keep your smart fridge from secretly recording your midnight snack runs. It’s like giving your devices a digital halo—cue the angelic choir.
Key Points:
- Introduction of the U.S. Cyber Trust Mark to label secure internet-connected devices.
- Products must meet NIST criteria for security features to earn the label.
- QR codes provide additional security information to consumers.
- Program begins in 2025 with major retailers and tech companies participating.
- 11 companies approved as Cybersecurity Label Administrators.
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