Coupang’s Comedy of Errors: $1.17 Billion Apology Tour for Massive Data Breach Blunder
Coupang, South Korea’s retail giant, is patching up a data breach blunder with a whopping $1.17 billion compensation. Starting in 2026, they’ll shower their 33.7 million affected customers with vouchers worth 50,000 won each. It’s like a shopping spree apology, hoping to restore trust after spilling the bean on personal info.
Hot Take:
So, Coupang decided to play Santa and hand out vouchers after a massive data breach? Who knew data security mishaps could lead to a shopping spree! But hey, at least there’s a silver lining for the 33.7 million customers who now have a compelling reason to shop their troubles away. Data breaches: the unintentional marketing campaign of the century!
Key Points:
- Coupang announced $1.17 billion in compensation for a data breach affecting 33.7 million customers.
- Customers will receive vouchers redeemable for Coupang products starting January 2026.
- The breach, one of South Korea’s worst, exposed names, email addresses, and more.
- An ex-employee, a 43-year-old Chinese national, is the primary suspect.
- Investigation reveals data was accessed but not distributed to others.
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