Blue Shield Blues: 4.7 Million Members’ Data Leaked to Google’s Ad Wonderland
Blue Shield of California revealed a data breach impacting 4.7 million members, with sensitive health information accidentally shared with Google’s ad platforms. While no Social Security or financial info was leaked, members should keep an eye on their credit. This marks Blue Shield’s second major data mishap in a year.

Hot Take:
Ah, Blue Shield of California, proving once again that when it rains it pours! If data breaches were Olympic sports, they’d be in line for a gold medal. Who knew that misconfiguring Google Analytics could accidentally turn your health insurance company into a health information-sharing platform? This is one subscription service you didn’t sign up for!
Key Points:
- Blue Shield of California experienced a data breach affecting 4.7 million members due to Google Analytics misconfiguration.
- The data breach exposed protected health information to Google’s advertising platforms.
- Exposed data included insurance details, city, zip code, gender, family size, and medical claim info.
- No Social Security numbers, driver’s license numbers, banking, or credit card information were exposed.
- Blue Shield has not yet offered identity theft protection services to affected members.
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