ASUS Aims High: Can Free AI Tools Boost Business PC Sales?
At Computex, ASUS aims to climb the PC charts by targeting business buyers. Despite high interest in AI, ASUS notes, “Everybody wants AI, but nobody knows how to use it.” To attract buyers, ASUS bundles free AI tools with its business PCs, betting on robust products and affordability to win over small-to-medium enterprises.

Hot Take:
ASUS is breaking out of the gaming dungeon and putting on a business suit! It’s like watching your favorite gamer channel their inner corporate mogul – they’re ready to network, but still frag a few spreadsheets along the way!
Key Points:
- ASUS is aiming to climb the PC ranks by targeting business buyers.
- They’re offering robust hardware, including dual memory sockets and strong USB ports.
- ASUS’s AI tools, like ExpertMeet and AI Search, are free for small businesses.
- ASUS bundles AI for SMBs but omits it for larger buyers due to privacy concerns.
- Despite AI hype, businesses are struggling to find practical uses for it.
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