Askul’s Ransomware Recovery: The 45-Day Journey from Hack to Hack-tion
Askul’s back in the game, folks! After a ransomware attack that sidelined them for 45 days, the Japanese e-tailer has resumed online sales. While B2B services are up and running, consumer businesses are still on hold. Let’s hope they’ve got a new antivirus and a backup plan that doesn’t involve carrier pigeons.

Hot Take:
In the world of e-commerce, there’s no “ransom” without “some” major headaches. Askul’s dance with the ransomware devil is a stark reminder that even the most buttoned-up operations can be unraveled by a few malicious keystrokes. It seems like Askul has learned the hard way that cybercriminals don’t care if your logistics are in a bind – they just want to bind you with their demands! Here’s hoping their B2B services aren’t the only thing they’re improving – perhaps a new security system with a side of humility is on the menu too.
Key Points:
- Askul, a Japanese e-tailer, experienced a ransomware attack affecting its e-commerce and logistics operations.
- The attack led to a major data breach, with customer information leaked online.
- Askul set up a fax ordering service to maintain some level of operations during the recovery phase.
- The company resumed online sales for B2B services on December 3rd, but consumer services remain offline.
- Similar incidents, like the Marks & Spencer attack, indicate a significant financial impact on Askul.
Ransomware Tango: Askul’s Not-So-Beautiful Dance
Askul, the Japanese e-commerce giant, found itself in a bit of a digital pickle when a ransomware attack took a hold of its operations. What was supposed to be a smooth transaction for consumers and businesses turned into a cyber nightmare, as the company had to halt all operations, like a deer caught in the headlights of the cyber-highway. The attack, which took place on October 19, was a real shocker for Askul, especially when it came to light that their customer data had been leaked. Nothing says “we value your privacy” like finding your details floating around the internet, right?
Fax: The Blast from the Past
In true retro fashion, Askul turned to good old fax machines to keep the wheels turning. It’s almost as if they thought, “If it worked in the ’90s, it’ll work in the 2020s!” Starting with a modest selection of 37 items—because nothing screams ’emergency’ like box-loads of printer paper—Askul managed to serve certain customers, like medical institutions and nursing care facilities. The fax service eventually expanded, and so did the inventory. It’s as if they said, “Who needs the internet when you have a fax machine?”
Keeping Mum: A Ransomware Victim’s Playbook
When it came to explaining the nitty-gritty of the ransomware attack, Askul decided to channel their inner poker player and keep their cards close to their chest. On November 19, they announced they would not disclose any detailed information about the ransomware, leaving us all to speculate whether they paid the ransom or not. In the meantime, they were busy with log analysis, monitoring for anomalies, and investigating the disruption’s cause. It’s like a whodunit mystery, except the villain is a faceless hacker.
Back in Business: Sort Of
Fast forward to December 3rd, and Askul declared its B2B services back online, albeit with delivery times longer than pre-attack days. Their consumer-facing services, however, remain in the digital freezer, waiting to thaw. The logistics services for brands like Muji are still on hold, which means some businesses are biting their nails a little harder this holiday season. Thankfully, Japan isn’t big on Christmas shopping, so the pressure isn’t as intense. It seems like Askul’s holiday wish list includes fully restored services and perhaps a firewall upgrade.
Financial Fallout: The Cost of Cybercrime
As if dealing with a ransomware attack wasn’t enough, Askul dropped another bombshell: they wouldn’t be able to compile their quarterly results on time. This delay, announced on a Monday, was attributed to needing more time to assess the damage. Investors were left hanging, much like a bad sitcom cliffhanger. The company didn’t specify when all online sales would resume or when they would deliver their financial results, but one thing’s for sure—this incident will leave a mark on their bottom line, much like the ransomware attack that hit Marks & Spencer.
Overall, Askul’s journey through the ransomware forest is a cautionary tale that highlights the importance of robust disaster recovery systems. In the digital age, when it comes to data security, it’s not just about having a plan—it’s about having a plan that works.
