Asahi’s Cyber Hangover: Japan’s Beer Lovers Left High and Dry
Asahi’s distribution systems in Japan have been knocked offline by a cyberattack, leaving local drinkers to sip from existing stockpiles. Good news: no personal data has been stolen. Bad news: no estimate for when the taps will flow again. In the meantime, Asahi’s European fans can continue to enjoy their suds uninterrupted.
Hot Take:
Looks like Asahi is out of beer and luck! The cyberattack has left Japan’s beloved brewmasters in quite a pickle. But hey, at least your call to complain won’t go through either. Cheers to the hackers for giving everyone a break from both beer and customer service!
Key Points:
- Asahi’s Japan operations hit by a cyberattack, crippling distribution.
- System failure impacts domestic market, which is half of Asahi’s profits.
- No customer data theft reported, but shipping and call center systems are offline.
- European and other global operations remain unaffected.
- Ransomware involvement is suspected, but not confirmed.
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