Are Your Websites Playing Fast and Loose with User Data? The Shocking Truth About Third-Party Apps and Tracking Tools!
Are your websites leaking sensitive data? New research reveals 45% of third-party apps access user info without proper authorization. Learn how to uncover and mitigate these hidden threats and risks—download the full report!
Hot Take:
Well, it looks like our beloved third-party apps have been sneaking into the sensitive data pantry and helping themselves to all the sweet user info without permission. It’s as if they’re saying, “Don’t mind me, just borrowing some sugar…and your entire financial history!” With nearly half of them poking their noses where they don’t belong, it’s high time we started locking up our digital cookie jars.
Key Points:
- 45% of third-party apps access sensitive user information without proper authorization.
- 53% of risk exposures in Retail are due to excessive use of tracking tools.
- Reflectiz’s report is based on data from the top 100 websites per industry.
- Less popular apps are more vulnerable and shouldn’t access personal data.
- Tracking technologies, like Facebook and TikTok pixels, can heighten web exposure risks.
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