Apple’s €98.6M Fine: When Privacy Protections Get a Little Too Exclusive
Italy’s competition authority has fined Apple €98.6 million for using its App Tracking Transparency framework to allegedly abuse its market position in mobile app advertising. Regulators claim Apple’s own apps are exempt from the double-consent process imposed on third-party developers. Apple plans to appeal, defending its privacy stance.
Hot Take:
Ah, Italy, the land of pasta, romance, and now, a hefty fine for Apple! It seems like Apple’s App Tracking Transparency (ATT) framework is the latest dish being served with a side of Italian antitrust sauce. Apple’s ATT might have been made with privacy in mind, but the Italian competition authority (AGCM) found it a little too spicy for fair competition. Mangia, Apple, mangia!
Key Points:
- Italy’s AGCM fined Apple €98.6 million for ATT misuse.
- Apple’s ATT exempts its own apps from the consent prompt.
- Apple’s ATT requires a double-consent process impacting developers.
- Apple plans to appeal the decision, defending privacy.
- Similar antitrust investigations are ongoing elsewhere.
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