Apple’s €98.6M Fine: ATT’s Double Trouble in App Store Privacy Battle
Italy fined Apple €98.6 million for its App Tracking Transparency rules, claiming they unfairly restrict App Store competition. The ATT framework demands double consent from third-party developers, while Apple’s own apps bypass this hassle. Apple’s response? “We promise, it’s not just you. We annoy ourselves too!”
Hot Take:
Oh Apple, it seems like your privacy fortress is getting a few antitrust arrows through its walls! While you’re busy painting the town red with your ‘privacy-first’ banners, the Italian watchdog is busy serving €98.6 million in fines. Maybe it’s time to put the “i” back in “iConsultation” with your app developers?
Key Points:
- Italy’s AGCM fined Apple €98.6 million for App Tracking Transparency (ATT) practices.
- AGCM claims Apple uses its dominant position to unilaterally impose ATT on developers.
- Third-party developers face burdensome double consent requirements under ATT.
- Apple’s own apps bypass these hurdles with a single-tap consent process.
- Apple plans to appeal the decision, asserting rules apply equally to all developers.
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