Amazon Cognito Goes Passwordless: Unlocking Simplicity or Breaking the Bank?
Amazon Cognito now supports passwordless login, allowing developers to create seamless sign-in experiences with passkeys, email, or SMS one-time passwords. With a new developer-focused console and updated pricing tiers, Cognito simplifies secure authentication for web and mobile applications. So, say goodbye to forgotten passwords and hello to convenience!

Hot Take:
AWS Cognito just went on a diet and came back with a whole new wardrobe! Passwordless logins, tiered pricing, and a console experience that’s smoother than a baby’s bottom. It’s like they gave identity management a shot of espresso and said, “Go forth and authenticate!”
Key Points:
- AWS Cognito now supports passwordless login with managed login features.
- New developer-focused console experience simplifies onboarding.
- Three new pricing tiers: Lite, Essentials, and Plus.
- Automatic creation of user pools for authentication and authorization.
- Pricing is based on monthly active users, with regional availability.
Already a member? Log in here