AI Traffic Boom: Web Visits Soar 50% Amid Rising Security Concerns
Web traffic to AI-related sites has skyrocketed, with GenAI tools accessed mainly through browsers. This surge highlights the continued reliance on browsers, despite the rise of shadow AI use and associated security risks. As GenAI adoption grows, it’s clear: AI safety is now a page-turning thriller, not a bedtime story.
Hot Take:
AI is like that quirky roommate who suddenly started getting more mail than you – it’s everywhere, evolving faster than your quickest comeback, and now it’s bringing new, uninvited cybersecurity risks along for the ride. With web traffic to AI platforms skyrocketing, and GenAI usage bursting through browsers like they’re the hottest club in town, cybersecurity pros better lace up their running shoes. The race is on to outpace the AI-powered phishing attacks that are multiplying faster than rabbits with a Wi-Fi connection.
Key Points:
- AI platform web traffic soared from 7 billion to 10.53 billion visits in under a year, a whopping 50% increase.
- About 80% of GenAI usage is still happening in browsers, not on desktop apps.
- Menlo Security’s study found 5.6 million GenAI site visits in just one month and 400 million weekly ChatGPT users.
- A rise in AI-driven phishing attacks marks a 130% increase year-over-year.
- Shadow AI use is increasing, with over half of employees using free AI tools for sensitive data, raising security concerns.