Adidas Data Breach: When Customer Details Take an Unwanted Marathon Sprint
Adidas has revealed a cyber-attack led to a data breach, exposing customer contact details. While passwords and payment info are safe, the breach highlights the growing threat to retailers’ supply chains, with attackers likely using the information for phishing scams. Remember, if an email seems fishy, it’s probably phishing!

Hot Take:
Adidas just got a taste of the cyber goulash being served up to retailers worldwide. While their sportswear may be known for its watertight designs, their customer data seems to have sprung a leak. At least they can console themselves with the fact that the hackers didn’t make off with anything they can wear!
Key Points:
- Adidas customer data breach was due to a third-party cyber-attack.
- Compromised data includes contact information like names, emails, and phone numbers.
- No sensitive financial information, like passwords or credit card details, was accessed.
- Adidas is notifying affected customers and authorities, and collaborating with security experts.
- The breach is part of a trend of attacks on major retailers, possibly linked to a common supplier.
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